The sales promotion aspects of HealthMark have thus far focused primarily on health fairs, trade shows, and free introductory sessions.  One successful health fair involved the grand opening of Colossal Pharmaceutical Corporation’s new Tri-City location.  HealthMark served as the official fitness advisor for the event.  HealthMark was able to set up a large booth at the fair for a nominal fee which attracted hundreds of potential clients.  As a result several fair attendees became fitness clients within two months.

In addition, HealthMark will participate in trade shows and conventions that cater to:

-	corporate fitness facility managers
-	corporate general facility managers
-	corporate health and wellness professionals
-	corporate human resource and benefits managers

Another ongoing sales promotion involves a business card drop.  A clear fishbowl is set up in the cafeteria of targeted, local corporations with a fitness facility.  Cafeteria patrons may leave a business card in the fish bowl in order to enter a bi-weekly drawing for a free introductory Fit-for-Life personal training session with a complimentary body fat testing.  Promotional “take-one” literature and brochures are available around the fishbowl setup.  This has been an effective method of promoting HealthMark’s services.  HealthMark plans to continue all of these promotions.

The table (Sales Promotions) below represents the cost allocation for each of the mentioned sales promotions for a three year period.  The budget for these promotions is set at 5% of gross sales.